On the campaign trail, Ann Romney regularly talks about being a wife and mother, usually steering clear of policy or voting demographics. But in a departure from the norm on Sunday, she made a specific pitch to women voters as her husband Mitt seeks to lessen President Obama’s current double-digit advantage among them.

Speaking to about 200 people at a pancake breakfast in Moline, Ann Romney said she was “really upset” with Obama’s policies and added, “I love it that women are upset, too, that women are talking about the economy.”

“Women are talking about jobs, women are talking about deficit spending,” she continued. “Thank you, women. We need you. We all need you in November, too. We have to remember why we’re upset and what we’ve got to do to fix things.”

In his remarks, Mitt Romney echoed his wife’s sentiments, describing the particular challenges that mothers he has met on the campaign trail have described to him.

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